Now I see blogs for nearly every company’s website I visit, and for good reason. Content marketing pulls in traffic, and gets readers engaged in a product or service that then allows them to gain knowledge, resulting in an informed decision on what to purchase or continue learning more about for expertise on a given topic.
Done right, digital content marketing can increase a website’s traffic substantially - if you have the right SEO keywords, placed in the right area, coupled with a dynamite meta description. Long gone are the days of simply stuffing as many keywords into a blog or article, so Google or other search engines will pick those up and rank them. It’s now a matter of the K.I.S.S. Principal. After all, who wants to read a blog that has so many redundant words that make reading it confusing and turns them off from continuing further? Not your customers.
When using digital content marketing, here are some simple rules to live, er, write by:
- Keep it short and sweet, unless it’s technical writing and your clients or customers are already experts in the area. A blog post of about 250-300 words can be all you need for a product description or information on a topic that is then sourced accordingly.
- Ensure you have not just credible sources, but ones that are easy for readers to peruse, not just a wall of text that may attract a scientist or philosopher, but make your customers run the other way.
- Use anecdotes to appeal to your target audience. A short anecdote or story at the beginning of an article can pull in a reader, helping them feel relatable to the topic at hand.
- Get to the meat of the topic fairly quickly, ensuring to post benefits or advantages of your product or service over the competition. Why are you different? What makes you unique and better than the other guys?
- Keep visitors engaged by including infographics, short videos, images, memes, whatever gets the reader to stay on your site.
- Always, always invite a call-to-action at the end of the article with contact information. This is your invitation for readers to check out your business, a kind of opening the door to your home and allowing a visitor in, type of feel; doing this allows them to see what’s behind closed doors and if they want a part of it.
- Last, but certainly not least, a promotion, special, coupon, or sale campaign can further increase traffic and customers - especially if you’re a new business that needs customers and clients. Write what people are looking for, in their language, and in a relational tone. Online digital marketing is, after all, the top way to build your customer base and clientele; and the more you utilize its power, the bigger your presence gets, and the higher your ROI becomes.
